How it all began?

In October 2007, the auditions of India’s meanest, badass and the most torturous reality show, MTV Roadies 5.0 kicked off. MTV was on the prowl for worthy contestants. They hired us to help them spread the word that the audition event was coming across various cities of India. In our scheme of things, we decided to take the big, bad judge from the show onto everybody’s computer screens for a one-of- a-kind online audition experience.

The Judge, Raghu, was at his snarky best through his in your face questions and wisecracks. In a way, www.roadiesauditions.com would be a crash course for any one who planned to go to the event and test their nerves.

The virtual interrogation room experience facilitated users to gobble up the mock auditions and to find out in 5 steps whether they were Roadie material or not! In addition, they also got the event dates and details if they still were up for the Real Interrogation room!

A whole lot of egos were boosted, while a lot crashed and burnt. But this was only the beginning.